EA: Old Republic Doesn't Need a Million Subscribers
Star Wars: The Old Democracy doesn't need WoW-level subscriptions in order to make money, says EA's CFO, it just necessarily to run for a decade.
BioWare's The Old Republic is easily one of the biggest names happening the skyline equally far A videogames are concerned – if entirely for the monumental financial figures that newspaper publisher EA is putting hind end information technology. Even ignoring the EA Louse's dubious claims that the stake has a $300m price tag along, we jazz for sure that it is the nearly pricy fancy in the publishing giant's story.
And nonetheless, according to Ea's chief financial officer Eric Brown, BioWare's MMO doesn't postulate ridiculous multi-meg subscription numbers game in order to twist a profit. The publisher is viewing the game as a long-term investing, he aforesaid at the UBS Annual Media and Communication theory Conference in Greater New York, reports Eurogamer. "We view this as a 10 year opportunity," said Brown.
"Our assumptions for break-even and profitableness are not seven digit subscribers. We think we canful run and operate a very successful and useful MMO at different levels … the key affair here is to really unflawed the product. We're shooting for an extremely high quality game experience."
Piece I have no doubt that BioWare's The Old Republic will see itself with rather impressive reader numbers out of the gate, the test of the game will be whether or not it can keep levels high – or even grow them. Other games like Age of Conan and Warhammer Online launched strong just quickly dwindled, whereas titles equivalent EVE Online or industry kingbolt World of Warcraft cause been healthy steady since release.
TOR needs to be the latter, and non the late. Playing the long game is probably a wise go on for EA, but it's still not without risk.
(Eurogamer)
https://www.escapistmagazine.com/ea-old-republic-doesnt-need-a-million-subscribers/
Source: https://www.escapistmagazine.com/ea-old-republic-doesnt-need-a-million-subscribers/
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